NBA App on watchOS
Product Design, Design Systems, Interaction Design, and Creative Direction
The NBA app needed an design refresh and a new user interface specifically tailored for the watchOS 10, set to debut at the WWDC23 Keynote.
Awards & Recognition
Apple Newsroom: Feature
WWDC23 Keynote: Feature
Overview
Role
Lead Product Designer
Technical UX
Visual UI
Design Systems
Creative Direction
Team
Steering Committee: Chad Evans, Michelle Lawson, etc
Product Management: Chris Bestwick
Engineering
Design: Carolyn Chen, Matt Krueger
Duration
May 2023 - August 2023 (4 Months)
Background
The NBA app on watchOS needed a refresh to deliver a high-quality experience for sports fans who crave instant, accessible, and dynamic content. With the launch of watchOS 10, it was essential to redesign our app to provide an intuitive, streamlined, and visually compelling experience. This update ensures that fans can access real-time sports updates, insights, and notifications directly on their wrists, enhancing engagement and connection with the game.
Playoffs
Game Schedule
Game Detail
Summary
Game Updates
Regular Season
Game Schedule
Game Detail
Summary
Game Updates