Ask NBA - Conversational AI Assistant
Product Design, Interaction Design
To elevate fan engagement during the Finals and demonstrate AI leadership, the NBA needed to launched an "Ask NBA" beta GPT chat feature.
Landing
Generating
Open Ended
Response
Overview
Role
Lead Spatial Designer
Technical UX
Visual UI
Design Systems
Creative Direction
Team
Steering Committee: Chad E, Michelle L, etc
Product Management: Essem H, Chris B
Engineering: Matt P, Lauren M
Design: Carolyn C, Matt K
Duration
August 2023 - Feb 2024 (6 Months)
Background
Apple unveiled the Vision Pro at WWDC23, revolutionizing Spatial Computing forever. The NBA seized this opportunity to develop a native experience on visionOS, offering fans an immersive way to engage with the game like never before. The NBA app would harness the immersive potential of visionOS, providing fans with a groundbreaking way to experience basketball. Featuring advanced interactivity and unparalleled viewing options, the NBA visionOS app aims push the standard and set the tone for immersive design.